Digital Design
With 10 years experience in retail e-commerce, I have led the shift from a print centric team to a digital first in-house creative team; exploring new ways to bring content to the digital space and through the shopping path of the business.
Some examples of my work in digital design:
West Elm Digital Stories
Series of stories featuring designers & business owners that allow us to talk about divisions of our business that we needed to support with marketing in an organic way.
West Elm’s shopping pages redesign
Templates for the West Elm shopping pages, to make the experience more immersive and visually appealing.
West Elm’s Digital Graphic Tool Kit
Digital toolkit to clean up all our CSS style guide and look at standardizing all our H-Tags type, colors, buttons, CTAs, etc.
