Creative Direction
Creative Direction and Concept Design is the early stage of any design process that broadly outlines a direction & idea to be explored and executed. By exploring trends, looking at the world & listening at business needs, I create stories that will serve as tool for different teams to work on under one direction or vision.
Some samples work in this area
Holiday 2018
This season we continue to be inspired by the energy of New York City. The seasons are changing in New York, a blizzard has just covered the city with mountains of snow. We find our muses, Ethan and Javier, staying warm inside their newly renovated apartment, planning a Holiday pop-up in their gallery. A mix of modern design & vintage fun gifts.
Spring 2018
we were inspired by Zaha Hadid’s avant garde architectural design. Her sinuous forms have pushed our understanding of structure and have challenged our sense of modern design