West Elm’s Spring 2018 Creative Direction

Written By Arnau Dot Sayos

we were inspired by Zaha Hadid’s avant garde architectural design. Her sinuous forms have pushed our understanding of structure and have challenged our sense of modern design

We start the season by creating a concept direction with image swipe, to create a look and feel for the season; a tool that is used for all different teams to create and execute a cohesive season.

We start the season by creating a concept direction with image swipe, to create a look and feel for the season; a tool that is used for all different teams to create and execute a cohesive season.

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Below is a window display from one of our stores

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Below are some of our digital assets for that season

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Arnau Dot Sayos
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