West Elm Shopping Templates

Templates for the West Elm shopping pages, mostly focusing on the top of the pages, to use bigger photography to make the shopping experience more immersive and visually appealing.

The work started with our category of product pages (like bedding, or rugs) but expanded to all the different class levels of the site. Also, with this work, we stated testing in-line placement of editorial content in the shopping path.

Example of a category template/wireframe for desktop

Example of a category template/wireframe for mobile

wireframe for a category page that surfaces editorial content cues

mobile wireframe for a category page that surfaces editorial content cues

Shopping page wireframe for pages that needed to feel more editorial, driving the customer deeper in the shopping path by digging into different areas of a certain business division.