
Creative Direction, Digital Design, Branding & Design Strategy

Chewy Brand Refresh
2023 Brand Refresh for Chewy and new guidelines aimed at elevating and clarifying Chewy’s brand identity. The focus was on ensuring a seamless and consistent brand experience across all channels and business units.

Chewy’s out of home brand campaign
with placements in Tampa, San Francisco, San Antonio, Sacramento, Miami, Los Angeles and Dallas metro areas.

Srping 2022 Digital Photography
Digital rendered photography for Raymour & Flanigan’s Spring 2022 campaign

Inspiration for the new year
Interview to inspire and talk about design common threads for the 2022 year.

Spring 2022 studio photography
Image Selects for the Raymour & Flanigan’s Spring 2022 campaign.

New Beginnings Campaign
Omnichannel campaign featuring new creative for the Raymour & Flanigan brand

Water Street
Branding for the bath business at West Elm

West Elm Digital Toolkit
UI and CSS Style guide for the west elm digital spaces, standardizing all our H-Tags type, colors, buttons, CTAs, etc.

West Elm Shopping Templates
Templates for the West Elm shopping pages, to make the experience more immersive and visually appealing.

Spring 2020 West Elm’s seasonal content
Spring 2020 catalog and digital assets to support the West Elm’s seasonal business

West Elm Digital Storytelling
Series of stories featuring designers & business owners that allow us to talk about different divisions of business that needed marketing support

Fall 2019 Season

West Elm’s Holiday 2018 Campaign
For the Holiday 2018 season was inspired from our muses, Ethan and Javier, in their newly renovated apartment in NYC, planning a Holiday pop-up in their gallery. A mix of modern design & vintage fun gifts.

West Elm’s Holiday 2019 Campaign
For the 2019 Holiday, the approach was to decorate, entertain and host in fresh, new way. Bringing well loved classic holiday elements together with new modern designs.

West Elm Brand Foundation
From defining the brand core values and purpose statement to customer’s facing tone of voice and visuals

West Elm’s Summer 2020 Catalog

West Elm’s Spring 2018 Creative Direction
For the 2018 Spring season, we were inspired by Zaha Hadid’s avant garde architectural design. Her sinuous forms have pushed our understanding of structure and have challenged our sense of modern design

Rock Fern
Branding and interior design for this small vacation retreat in the Catskill Region in New York State.

West Elm Packaging

Williams-Sonoma Business to business
Branding for the Business to Business division of the Williams-Sonoma Inc. Brands